I am a creative director with over 18 years experience working for the world’s most well-known brands. While my abilities span from branding to communications to digital product, it’s shifting a brands’ relationship to its customers that moves me most.
My passion for spotting and mentoring talent has built diverse, high-functioning teams that have produced everything from digital products, to branding, to campaigns, to physical activations.
Over my career, I’ve created strong bonds with C–suite and senior level management on the client side, leading to long-running relationships based on trust and a shared vision of a prosperous future.
My ability to quickly develop an intrinsic understanding of the client’s strategic ambitions, regardless of the industry, and form a visionary response has made me instrumental in winning new business.
With over 18 years experience in the creative industries, my career has spanned design studios, publishing houses, start-ups, advertising agencies and entrepreneurship.
From my native Melbourne, I moved to London where my passion for design and visual storytelling landed myself as an art director for legendary music clients including Paul McCartney, Morrissey and Cecilia Bartoli.
Wanting to broaden my craft beyond the music industry, I joined the founding team of an exclusive magazine for high-net worth individuals as art director, before being lured towards digital with the potential of the first iPhone.
I was the design team at an east London music startup that was building a web-based music library that was eventually outgunned by Spotify, before joining a fledgling team around the corner at ustwo for three years before evolving to an Associate Creative Director position at AKQA London.
At AKQA Berlin, I’ve has led digital transformation initiatives with the Richemont group as well as other global DACH-based clients, and have been based in Stockholm since 2021, working with EY Doberman.
With my wife, we started A NEW SWEDEN, a luxury clothing label stocked in Scandinavia’s finest boutiques, and featured in publications such as Monocle, Forbes, Elle, and Scandinavian MIND.
For the last while, I have been Design Director at Bergstrand, the Nordics’ leading fashion sustainability consultancy.
